Maxus, a globally recognized automotive brand manufactured by the leading Chinese automaker SAIC Motor and distributed under Al Naboodah Commercial Group in the UAE, made a remarkable impact at the much-anticipated Al Naboodah Mobility Fest 2025.
The event, held on 22nd February 2025 at the Grand Hyatt in Dubai Healthcare City, served as a premier platform for unveiling Maxus’ latest innovations in the automotive sector, showcasing four all-new models: the D60, D90, G90, and T90.
The Mobility Fest 2025, completely designed like a carnival, attracted over 1,250 attendees, bringing together key consumer and commercial automotive brands such as Ashok Leyland, DAF Trucks, and Zhongtong Bus Holding Co. The event not only celebrated automotive excellence but also provided an engaging experience with cutting-edge mobility solutions and a vibrant carnival atmosphere.
Maxus continues to redefine performance, luxury, and practicality with its latest lineup of vehicles, tailored to meet the diverse demands of modern drivers in the region. The newly introduced models include:
• Maxus D60 – A sophisticated seven-seater compact SUV powered by a 1.5L Turbo engine, the D60 blends premium styling with efficient performance, offering remarkable fuel economy without compromising on comfort and power.
• Maxus D90 – A versatile seven-seater family SUV equipped with premium features, such a panoramic sunroof and a 12.3-inch touchscreen, ensuring a seamless and safe driving experience. With a 5-star ANCAP and C-NCAP safety rating, the D90 prioritizes passenger protection.
• Maxus G90 – Designed to redefine automotive luxury, the G90 features a 2.0L Turbocharged engine, first-class seating with massage and ventilation functions, and a refined blend of performance and sophistication suited for both business and leisure.
• Maxus T90 – A robust and durable pickup truck built for work and adventure. With a rugged design and powerful capabilities, the T90 guarantees reliability and comfort, making it a perfect choice for tackling challenging terrains.
Under the distributorship of the Al Naboodah Group, the festival also highlighted a strong commitment to sustainability and comprehensive after-sales services. A key highlight of the event was the recognition of strategic partnerships within the automotive industry, celebrating brands that have significantly contributed to mutual success and industry growth.
Ronald Crasta, Sales Manager of Maxus, (CV & HE Division), said “With a legacy of engineering excellence, Maxus remains dedicated to providing drivers with reliable, high-quality vehicles tailored to real-world needs. As the automotive landscape in the UAE and the GCC region continues to evolve rapidly, Maxus remains at the forefront of innovation, staying true to its core values of reliability and customer satisfaction”.
