The third edition of the ‘Great Online Sale’ – an online shopping festival organised by Dubai Festivals and Retail Establishment (DFRE) – officially kicks off today (March 27). The four-day sale ends on March 30, and shoppers are offered discounts of up to 95 per cent and an extra day of savings from leading retail and online outlets. The sale also features an all-new immersive virtual shopping experience this year.
The sale covers fashion, electronics, beauty, homeware, and more. Participating outlets include: 2XL, 6th Street, Amazon, babyshop, Beverly Hills Polo Club, Carters, Crate & Barrel, Damas, Dune London, Ecity, Emax, F5 Global, and Home Centre.
Other participating outlets include Jawhara Jewellery, Jumbo, LEGO, Namshi, noon, Nysaa, Puma, Replay, Rituals, Steve Madden, The Watch House, Valencia Shoes, Xpressions, and more.
Eid-Al-Fitr and Ramadan driving e-commerce boom
In their latest e-commerce research, Flowwow – a UAE-based gifting marketplace – and Admitad (a partnership marketing platform) analysed over 900,000 customer orders, which revealed a 150 per cent surge in gifting during Ramadan 2025, with a forecasted 10 per cent increase in online sales.
“The e-gifting market is becoming increasingly competitive, with traditional stores, niche platforms, and super-apps all eager for a share of the growing demand,” the report said.
As the MENA gifting market is projected to grow from $6.36 billion in 2025 to $8.47 billion by 2032, exhibiting a CAGR of 4.16 per cent, both e-commerce giants, super apps, and niche gifting platforms are expanding their gift categories to capture a larger share of the growing demand for online gifting during the Ramadan month.
