Qatar: Visit Qatar has unveiled a dynamic new campaign celebrating the nation’s vibrant year-round calendar of cultural, sporting, and entertainment events.
Set within the arrivals terminal of Hamad International Airport, the campaign film showcases the luggage belt with unique items, each carrying excitement, adventure, and stories waiting to unfold. Each item represents a major upcoming event in Qatar, from grand sporting competitions, such as Formula 1 Qatar Grand Prix, T100 Triathlon, ATP, and WTA tournaments, to cultural highlights including the Qatar International Food Festival (QIFF) and the Doha Jewellery & Watches Exhibition (DJWE), as well as electrifying live concerts and shows.
The campaign does not just represent the arrival of every event in Qatar but features each event with its very own celebrity star. From the adrenaline of the stadiums to unexpected surprises, David Beckham serves as the narrative link connecting each story in the film, capturing Qatar’s worldwide appeal and its signature spirit of hospitality.
Five-time WTA singles champion Ons Jabeur brings her unique touch to this campaign, while Indian rockstar Anirudh Ravichander adds a spark of musical flair. Not to be missed are popular Turkish actress Hande Erçel, and renowned Japanese celebrity Chef and Restauranteur Nobu Matsuhisa, whose contributions highlight Qatar’s diverse cultural landscape.
Meanwhile, British ten-time global championship gold medalist and former long-distance runner Mo Farah makes a truly energetic entrance, where his event unloads onto the scene at full speed. His arrival captures Qatar’s dynamic spirit and the thrill of world-class sporting moments.
The campaign captures the power and significance of that first moment in Qatar; the anticipation, excitement, and wonder that define every visitor’s arrival.
It celebrates how each arrival marks the beginning of a unique experience, showcasing the country’s world-class events and the spirit of creativity and openness that make Qatar truly exceptional.
