Morocco received a record 19.8 million tourists in 2025, up 14% from a year earlier, the tourism ministry said on Monday.
Tourism accounts for about 7% of the North African country’s gross domestic product and is a key source of jobs and foreign currency.
Morocco has opened additional air routes to key tourist markets, while promoting new destinations within the country and encouraging the industry to renovate and open new hotels.
Between January and November, tourism revenue totaled 124 billion dirhams ($13.5 billion), up 19% year-on-year, the ministry said in a statement.
Morocco aims to reach 26 million tourists by 2030, when it will co-host the football World Cup with Spain and Portugal.